{"id":76,"date":"2010-02-05T11:31:27","date_gmt":"2010-02-05T11:31:27","guid":{"rendered":"http:\/\/www.eisenhard.com\/techsupport\/?p=76"},"modified":"2010-02-24T00:43:52","modified_gmt":"2010-02-24T00:43:52","slug":"choosing-a-domain-name","status":"publish","type":"post","link":"http:\/\/www.eisenhard.com\/techsupport\/websites\/choosing-a-domain-name\/","title":{"rendered":"Choosing a Domain Name"},"content":{"rendered":"<p>Before you start building a website you need to have a domain name. The domain name is what is used to reference your website. <\/p>\n<p><strong>How to pick a domain name<\/strong><br \/>\nThe way you plan to market your website will determine which method you should choose.<\/p>\n<p><strong>Use some form of your business or company name<\/strong><br \/>\nUse this when you expect people to go or find your website using the following options:<\/p>\n<ul>\n<li>Heard about it from you or a friend<\/li>\n<li>From printed advertisements<\/li>\n<li>Search engines &#8211; by searching specifically for your company<\/li>\n<\/ul>\n<p>An example of this option would be pizzahut.com<\/p>\n<p><strong>Use a keyword rich description of your business type or services you offer<\/strong><br \/>\nThe second method above is used when you you plan to drive most of the traffic to your website via search engines. Using keywords that apply to your products or services in your domain name will boost your rankings when someone is searching for those specific items. This works best when you have a niche market type of business. An example of this option would be downtownsarasotacondos.com. This real estate team choose to build this website around a very specific but commonly used search phrase and gained very high search engine ranking resulting in a lot of website traffic from it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before you start building a website you need to have a domain name. The domain name is what is used to reference your website. How to pick a domain name The way you plan to market your website will determine which method you should choose. Use some form of your business or company name Use [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[16,20],"_links":{"self":[{"href":"http:\/\/www.eisenhard.com\/techsupport\/wp-json\/wp\/v2\/posts\/76"}],"collection":[{"href":"http:\/\/www.eisenhard.com\/techsupport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.eisenhard.com\/techsupport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.eisenhard.com\/techsupport\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.eisenhard.com\/techsupport\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":4,"href":"http:\/\/www.eisenhard.com\/techsupport\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":99,"href":"http:\/\/www.eisenhard.com\/techsupport\/wp-json\/wp\/v2\/posts\/76\/revisions\/99"}],"wp:attachment":[{"href":"http:\/\/www.eisenhard.com\/techsupport\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.eisenhard.com\/techsupport\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.eisenhard.com\/techsupport\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}